Shipping a lot, moving little: the invisible cost of design
A design team can work nonstop, ship without pause, and still fail to move the business. The cause is almost never competence. It's the order of the conversation: it starts at the interface when it should start with the business outcome that justifies the work.
- #product-design
- #product-management
- #product-strategy
- #product-maturity
- #ux
by Carlos Pinheiro